Creating Ambassadors, Building Authority & Equipping Leaders with Social Media Skills that Matter

Building a strategy to grow connections, attract clients, establish expertise and be top of mind with Cass McCrory

As seen on

The members of AIA Rochester were polled to determine what the focus of our educational session offerings should be. The preference was for strategy-based sessions focused on self and business development; we reached out to Cass and she worked with us to develop a 3-part series of presentations for our membership. From the start, Cass was a true professional in her correspondence while we finalized the logistics of the presentations. Our experience with Cass was incredible. She is experienced and knowledgeable in strategic growth and business development (as well as personal and professional development), but her presentation style is such that attendees feel comfortable asking questions and walk away feeling accomplished. She is very approachable and shows a willingness to support attendees any way she can.

Jamie M. Bucci , AIA, LEED AP BD+C SWBR, President of AIA Rochester 2024

What we do

Support Senior Leaders with Social Presence

While the importance of social media keeps being highlighted, the time invested simply doesn’t work within your day, week, or month despite your best intentions.

We support senior leaders with an authentically social presence that takes the heavy lift off their plate and delivers results.

Leaders we work with generate significant follower growth, engagement (real likes and comments) on their posts, greater reach within their organization and their clients, and are more informed because of the information explicitly curated for them each week.

key result:

12,400

Organically grew following by more than 10,000 engaged people in 2 quarters.

Equip Teams in Group Training

For many, the hurdle between them and a social media presence that makes a real impact is: purpose, direction, and skills.

In team virtual and in-person training environments we:

Make sure you can be found
Create a connection with the people looking at your profile
Build a network of impact
Establish your voice
Author Your Expertise
Design Your Ideal Activity

key result:

Masterclasses complete with more than 495 people equipped and more than 60% maintaining a social habit 6 months after our sessions complete.

Values, Intention & Productivity Training

Belonging, fulfillment, job satisfaction, and retention are all key objectives for employers.

The undercurrent of successful outcomes is employees knowing what matters to them (their personal & professional Values), communicating and acting with intention, and aligning their resources of time and energy to be productive.

key result:

2,600

people within more than 200 organizations equipped with their Values and currently living a life of greater fulfillment and alignment with their resources of time, energy, and money.

New Training

Equip Your Board with Intention Setting

Each year many non-profit boards welcome new board members and take on a new set of challenges and opportunities. In this 1 hour session, we align each board member with their own Intention for being on the team, help align on the expectations, calendar the commitments, and create a shared vision that keeps the team committed to progress.

Schedule for Q4 2023 / Q1 2024

How you show up on LinkedIn matters more than ever.

Make sure your presence reflects your present role, expertise, and most importantly: ambition.

Follow & Connect with Cass on LinkedIn

Did you know if you see the Follow button on a profile, you can still click the More button to reveal +Connect. Connections are a bit more valuable to YOU because you’ll see what the person posts and they’ll see what you post. Follow is a one way street.

Creating Ambassadors, Building Authority & Equipping Leaders with Social Media Skills that Matter

As seen on

What we do

Support Senior Leaders with Social Presence

key result:

Equip Teams in Group Training

key result:

Values, Intention & Productivity Training

key result:

Equip Your Board with Intention Setting

How you show up on LinkedIn matters more than ever.

Get more information or request a call