Website Hosting Annual Hosting can be provided by Capra Strategy or a third party vendor like GoDaddy. We leverage GoDaddy and have their best product available to our clients. To purchase this level of hosting on your own the annual cost would be $855.88.
Investment – $190
Website Design & Platform
A mobile responsive & editable WordPress self-hosted website with a customized theme. The theme is a mobile responsive theme, optimized for search engines so more users find you online and integrates social media channels. This does not include a reservation engine or calendar management. This estimate reflects a seven-page website.
Creation of Email Service Provider Account
We recommend working with Aweber – the investment does not include their fees. We have also worked with Mail Chimp, Constant Contact and other ESP’s if you already have a provider. Included in this estimate is creation of 3 email template types (postcard, newsletter, announcement), opt-in form for email, 3 email welcome campaign within each list.
Social Media Refresh
Refresh and update all social media channels to optimize new location tools and opt-in offers for gaining followers. Social Media scheduling tool setup with HootSuite to schedule social media posts out. Diagnostic tool to identify the ideal volume of posts for social media by season. Worksheet for constructing great social media posts and 25 social media prompts.