Los Gatos Bed & Breakfast

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Why we love Los Gatos Bed & Breakfast?

It’s hard to even talk about Los Gatos Bed & Breakfast without thinking about the incredible breakfast that they made for our entire team during our team retreat. They bring such attention to detail to everything they do from breakfast, to comfortable beds, to thoughtful customization for their guests visit.  Translating that to their online brand was a pleasure and the photography is a welcome retreat! Screen Shot 2015-10-19 at 1.16.21 PM

 

Things we’ve done with Susan & Burney at Los Gatos Bed & Breakfast:
Website Design

Black & Blue Steak and Crab

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Why we love Black & Blue Steak and Crab?
With a passion for food, design & complete experiences we find everything Black & Blue does completely delicious and are glad to be a part of their team providing marketing support.

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Things we’ve done with Black & Blue Steak and Crab:

Website Design
Social Strategy Support

 

Finger Lakes Bed & Breakfast Association (FLBBA)

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Why we love Finger Lakes Bed & Breakfast Association (FLBA)?Screen Shot 2014-11-12 at 9.44.16 AM

Have you ever stayed at a Bed & Breakfast? In short it’s amazing – you take the best parts of immersing yourself in a location and you add incredible breakfast – it’s all win.  The FLBBA is an  association that markets on behalf of their membership which consists of Bed & Breakfasts from all over the Finger Lakes region.  

Things we loved about working with this association: They really are offering a TON of value to their membership AND to vacationers which is impressive. Connecting the right guest to the right B&B is no easy task and the FLBBA took that goal and ran with it creating great inbound links for their membership and amazing opportunities for guests to see last minute availability, take advantage of gift certificates all while highlighting the best from around the region.  

What they had to say about Capra!

“Cass and her team at Capra Strategies really know how to deliver! With very little direction from us they were able to formulate and create a website that exactly meets all of our needs – even some we didn’t realize we had. They were extremely pleasant to work with, timely and extremely professional. We are so pleased that we had this opportunity to work together-”

-Susan Baron, President – Finger Lakes Bed & Breakfast Association

Things we do for Finger Lakes Bed & Breakfast Association (FLBA)?

  • Website
  • Social Strategy
  • Social branding

 

Client Success: Dr. Joanne Wu of Fit2bWell

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Back in May I had the pleasure of doing a photoshoot with our local Lululemon store – the ambassadors and store leadership in Rochester is amazing and the shoot was fun, productive and introduced me to a number of people that frankly inspired me beyond measure.

One of those people was Dr. Joanne Wu. We were chatting during the shoot and she mentioned how she wanted to up her online game for her business Fit2bWell and that’s where the story starts.

Things I learned about Joanne in this process:

  • Her mission – her intentions – her motivation is GOLDEN.  It’s not complicated – it’s not contrived – it is authentic goodness. 
  • She walks the talk. I love this about her – she’s action oriented and real. In the business of health, wellness, and fitness you don’t get a whole lot of that.
  • Joanne’s ability to impact people is directly related to how much she cares and that is why she is so successful.  She cares and the impacts resonate like ripples in a serenity pond.

In the market for a speaker on the topics of health, wellness, achieving inner zen, integrative medicine or yoga? I can not recommend Dr. Joanne Wu enough. Check out her site for more.

Read the full client success story here.

We asked Joanne to share her thoughts on working with Capra and this is what she had to say:

“Cass and Capra Strategy are gems to work with. Not only does Cass genuinely enjoy getting to know you and the essence of your intentions, but she truly enjoys her work. Their passion to put out a product that satisfies for a “wow” factor is inspiring and sincerely appreciated.”

-Dr. Joanne Wu

 

Thanks Joanne! We are so glad that we had the opportunity to work together.

How to write a testimonial that shines

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I don’t know about your business, but I do know that for us the #1 reason we get new clients is because they heard something about us that they liked. Sometimes that’s a first person endorsement but a lot of times it’s something that they read online.  It is a challenge to get those good testimonials, right?  So  today I wanted to create a resource on:

How to write a testimonial that knocks socks off

Sometimes you’ll write your testimonial and then ask people to endorse it as their own (yup, that’s how it’s done) or sometimes you can ask people and just give them a little guidance (like link them to this blog post) on how to do that.  For the purposes of this example I’m actually going to write a testimonial for Jenny The Flower City Fashionista who was over at my house Monday helping me figure out how I should be putting some outfits together.

Step One: Think of a few powerful lines that you (or the person you’re glowing about) could use on social media.  Make sure you include the name of the service they provided and how what they did made you feel.  Social is all about engagement and feeling.  Go for the feeling.

Examples:

  • Jenny just owned my closet – I went from feeling like I had nothing to wear to so excited to get dressed for weeks and weeks.
  • The Flower City Fashionista Stylist is the real deal – I’d never had a professional stylist in my closet before but it was great! She covered everything from the reassurance that some of my favorites are in fact awesome and new ways to wear them to letting go of stuff that just was not working on my body. An honest opinion and permission to love everything in my closet? HUGE WIN.

Step Two: Think about what you gained from this experience.  We are talking about this big concept: What do people value? So you want to hit on the following: It made me or saved me Time, Money, Efficiency, Increased Productivity, Days, Happy, Healthy.

Examples:

  • Jenny easily saved me 15 minutes every single morning for the next month of my life because I will no longer be staring in my closet saying “I have nothing to wear”.  
  • I refreshed my fall wardrobe and have a new look at my closet thanks to Jenny – she saved me hundreds of dollars!  Thank you so much!
  • I ordered my pumpkin spice latte and had a little spring in my step this morning – feeling pulled together and fresh feels so good – Jenny, you’re the best!

Step Three: Pull it all together.  Add the feeling and the value.  And send all three to the person you think is the bomb (yeah, I said that, I can’t take it back).  They can use them as they need to land their next client.

Example:

  • Jenny, The Flower City Fashionista, came in to assess my fall wardrobe. I was honestly one more frustrated morning away from going on a shopping adventure that would likely have cost me $1,000 because I had the “I have nothing to wear” feeling.  Jenny came in and worked up outfit after outfit that I absolutely loved from things already in my closet.  On top of that she sent me links with 3 pieces (a rust colored pair of pants, a more versatile statement necklace and a moto jacket) that I could get for 1/3 of the cost that would really extend my wardrobe into the next few seasons.  Between the money she saved me and the frustration of avoiding the “I hate everything I own” feeling, this was more than worth the cost of her visit.

 

Testimonials are a little thing you can do to pay it forward.