What Do Fish, Mice and Your Customers Have In Common?
Could be anything, right? Sometimes it’s hard to get a handle on your customers – they can be slippery like a fish. They often do things you don’t expect – they’re sneaky like mice. But what are you really trying to do with each of these three things? That’s right, you’re trying to catch them. To lure them in. And how do you do that?
With bait.
Some fish like worms, some like minnows and some just chase shiny things. Some mice like cheese, others like peanut butter and some are too smart for any of that. Customers are the same way. The real problem is finding the perfect bait. You have to think of what’s REALLY going to motivate your customer to visit your page, sign up for your list or buy your product. Here are 2 things you should consider when trying to find the perfect bait:
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- What is the customer’s alternative? If you’re a gym or fitness trainer, your competition is the free running trail or the $20 pull-up bar in the customer’s doorway at home. You’ll need to give them an incentive to give up their cheap option and get them hooked on your superior offering. Maybe a free or reduced price membership is the key. Once they’ve tried you, they’ll have to admit your service is worth the money.
- What is most important in a customer’s decision? If you’re a photographer, there’s a good chance this is how amazing your photographs are. What you need are beautiful Instagram and Pinterest pages to catch the attention of all those wannabe photographers so they share your images far and wide and bring in potential new customers.
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Two weeks ago we talked a lot about content. Now that you have that content in place, it’s time to draw your customers to that content and make sure that they stick around for the really good stuff. And that starts with finding just the right bait.
