Say Less – Do More

We’re launching a website for Capra Strategy – no joke – you are on it.

I’ll be honest. I’ve resisted having a business website for a long time which is interesting because it’s part of what we do.

I had lots of great reasons to not have a website – the primary one being: We didn’t need one.

And that’s kind of how I role and how we do business. If you don’t need a website – if you just need a Facebook page we’re going to let you know that.

But now, we need one. So a site is created. And I love it. Like most things it started off small and in the midst of development there was a sitemap and there were LOTS of pages and then a really wonderful thing happened: I read this article about simplicity being the solution.

This led to me finding a red pen (almost everything I do has a list written in a moleskin because it’s my process), which took a bit and further fueled my desire to use it a lot.  And what netted out is what you see here.  It’s simple really…

We are way finders – for businesses, for people, for passion and we don’t compromise on the passion part.

Why removing Google Reader from the Line-Up is a mistake.

This morning I got a text that read “have you heard about google reader?” and the word “no” came out of my mouth like in a thriller mover when they finally see the thing that’s been chasing them.

Hopefully I’m not breaking the news to you but Google has decided to cut Google Reader from their lineup of apps. I have been using Google Reader since 2004 and as they’ve taken functionality away (share in particular) I have been disappointed but the alternatives have not been good enough to move.

Here’s why I think this is a huge mistake:

Google has placed an increased emphasis on the creation of relevant content as a key function to increase natural search position. Given this, brands and people looking to create a platform, have started blogging as a method to constantly refresh, create, generate content around their message.

So now we have a mass of content to read from brands and people we have become attached to and no where to do so in an efficient way.

From a company perspective forcing readers to my webpage has more power as I can expose you to other relevant brand messages in my sidebar and in headers – some of which will be paid advertising spots.  So from a business perspective I can see the support coming in for the removal of Google Reader.

The downside is for the consumer of this content – your ability to consume countless blog posts each day will diminish – your desire to visit 300 pages each day will stifle your productivity and you will become more selective.

Will this force the cream to rise or will it hurt the new-comers to the blogosphere?  Time will tell.

Kristin-Myers.com – Online Presence

Happy Tuesday!

How is everyone doing today?  I’ve been super excited to talk about this project I’ve been working on and today I finally get to.  Introducing the brand spankin new Kristin-Myers.com.  Kristin came to me by way of Nicole of Nicole Barczak Photography and I’ve really enjoyed this time we’ve spent together. Thanks Nicole!

My favorite parts of this project:

  1. The Follow the Mayhem page here.  Kristin wanted to make sure it was really easy for people new to the world of reading and following blogs to get in the mix. This is part of what makes Kristin awesome – she’s one of those people that would spend a night at a meet-n-greet connecting people that just MUST meet.
    Screen Shot 2013-01-21 at 10.58.01 AM
  2. Getting to know Kristin by reading her book (which I am so excited to share with you when it’s available!) and seeing someone really dedicated to life – love – the good stuff because it’s ALL good stuff even when it’s hard in the moment.Screen Shot 2013-01-21 at 10.59.09 AM
  3. Kristin was really open to ideas and wanted clean lines, easy navigation and readability across devices. I love that.
    Screen Shot 2013-01-21 at 10.57.47 AM

Like it?  Want to up your game online?  You should let me know.  I bet I’d love to.