So often we do work with clients and we love the output – this is one of those times that I felt that a hundred times over. Check out Barbara Ellen Writes here.  And hear is what she had to say about working with us:

Cass and Capra Strategy make me competitive. I’m a small writer in a big blogger’s world looking to optimize Social Media so that when I do burst onto the scene, every audience knows. No matter how small or large your business, Cass and Capra make it happen.

Within minutes, Cass fulfilled 3 email requests I’d made within a 7 day timeframe to help increase Barbara Ellen Write’s visibility and my own productivity. I could not believe the turn-around! Even via email, working with Cass feels like face-to-face, comfy chair, same exact room communication. Because of her resources, I can easily interface between Facebook, Twitter, Bloglovin, and several other Social Media platforms.

Personal and efficient: Cass is an expert strategist, consultant, and motivator. Cass and Capra help me to understand why I am a big ticket player and, most significantly, how to perform like one. My writing, my blog, my Social Media, the #ShopLocal Campaign: Cass and Capra help Barbara Ellen work like a boss.

Much has been made in recent months of the “death” of search engine optimization (SEO). SEO is the practice of including certain keywords on a web page, both in the content you see and read as well as in the hidden “meta-content” that only search engines like Google see. In the past, it was possible to pack this content with keywords and links that would get the search engine to think that a page was an authoritative source on whatever keyword(s) it targeted.

Now, however, articles like this one along with our own experience tell us that Google has changed the game. The focus now is on Online Audience Optimization, which is about making a page relevant to the way people engage with content online. So does this mean that all the work we’ve done in the past on SEO is completely useless? Absolutely not, because we’ve always done it the right way, instead of simply cheating the system like many others. Here are three reasons why this is no reason to panic (at least if you’re a Capra client):

1. Search engines still care what a page is about. If there is relevant content on the page, that still matters to Google. Meta tags and things like that still matter, but if the content is good, which something we’ve always emphasized, you’re still a step ahead.

2. There’s now more of a focus on making the audience care. If you’ve been following along, you know that we’re all about care. It’s important to know your audience and understand what they care about. If you engage them in that way, they’ll be more likely to engage with you.

3. Along those lines, it’s important to find ways to get your audience to engage – whether through an active discussion/comment community, gamification or just really kickass content, having people spend more time on your site is what really appeals to Google nowadays. Luckily, this is also something we’ve always encouraged our clients to do, so no one should be particularly worried.

The experts may want to give it a fancy new name, but OAO is just the next evolution of SEO, and it’s one that we and our clients are prepared for. The real question is, are you prepared too?