5 Traits Remote Employees Must Have

We don’t like to say we have employees – we have co-workers. The co-workers of Capra Strategy got together in August and met in person for the first time ever! This is after working with some for over a year! When I found this article I thought it might tell me something we needed to know but guess what? It didn’t.

We are all those things and more. Do you wonder what I am talking about? Read the Article Here. Screen Shot 2014-09-04 at 3.50.20 PM

How To Align Photos

In this video, I demonstrate how to upload and align photos in a blog post. I also show you how to change that alignment if you decided after you’ve inserted it, that you want it aligned differently. Enjoy!

Download Tutorial Video: Aligning Photos In WordPress

Weekly Wayfinder – Lessons from the restaurant

It’s Monday, a start of a fresh week, a start of a new month.  You may even have today off…but let’s be honest – even with a day off in front of you there are still things to do.  This week is inspired by this amazing NPR podcast from The Salt called “For A More Ordered Life, Organize Like A Chef” at just 7 minutes long I recommend downloading it and listening to it on your next drive to the grocery store.  My very first job was working in a restaurant and those experiences taught me so much.

Three Key Lessons from the Restaurant:

  1. Mise-en-place is a french word  meaning “putting in place”.  It’s something that is done over and over again within restaurants and a great habit to get into no matter what it is you’re doing – it’s basically setting yourself up for whatever it is you have to do.  It makes great sense to get out all of your ingredients together prior to starting to cook and the same principle can be applied to any task that you have to do.For example: lets say that you’re working on a new blog post – prior to starting to write the actual post it’s a good idea to make your post graphic, take a picture for the post (or a series of photos), figure out your keywords so you can integrate them into your post, have your links ready so you can add those to your post without a hunt.

    Another example: you have an upcoming meeting with your accountant. Have all of your online log-ins in an accessible place, gather all of your receipts, have your invoices & cleared checks & bank statements at the ready and have a list of questions so you utilize the time to the best of your ability.

    Proof we’ve been doing mise-en-place at our house for a long time is this video from Lexi when she was almost three. I warn you the cute is hard to resist.  

  2. Start with a clean surface.  From the back of the house, to the tables to the bar, all surfaces in a restaurant start out clean. Take this approach with the surfaces you interact with.  Take all of the things off, clean the surface and then be thoughtful when putting things back. Edit the unnecessary to remove distractions.
  3. Every interaction starts with a Greeting. There’s something really nice about stepping into a room and being greeted with a warm hello and a smile.  This was true when guests walked into the restaurant and its really important in your personal life.For example: I work from home, so most of the time I’m here when people come back from various activities and work. When I take the time to get up and greet them with a warm smile, a hello, a question on how their time away from the house was it makes a remarkable difference in the energy of our home. When someone has to seek me out they feel like they’re intruding and their return isn’t celebrated which is a little thing that makes a huge impact.  People are important. Greeting people honors that.

I would love to know what you think of these lessons and if you have one you’d like to share of your own.  You can comment on this blog post or head over to Facebook where we’ll be taking the conversation further!

Allyson Kane Homes

Allyson-Kane-HomesWhy we love her: Allyson found her calling when she became a realtor and her career has simply soared and we’re thrilled for her!  She’s a go-getter that genuinely wants to see her clients find that place they call home and being a master at getting their current house sold is all a part of that.  On top of that she shows the balance of her life on Instagram and we may be biased but her kids are among the cutest out there.  If you’d like to sell your home or list your home call Allyson – if she can’t help you in her region of Connecticut & NY then she can get you with a great agent where you live!

What Allyson had to say about Capra:

The team at Capra has been among the finest I’ve ever worked with. Their attention to detail, prompt response time and out-of-the-box thinking as well as wonderful problem solving has alleviated my stress level by a factor of 100 and I honestly feel that agencies should have that in their business plan – “To alleviate the stress level of our clients”. Capra hits the mark. Every. Single. Time.

Things we’ve done with Allyson:

  • Allyson Kane Homes Website
  • Social Branding
  • Lead-Generation Form Creation & Process Integration with leading Industry Tools

Visit her website or find her online below:
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Five tips for Content Curation for Business Owners & Sales Professionals

Are you in the business of selling something? Then you must be curating content.

A quick question do you read things online?

If the answer is YES, and because you’re reading this that MUST be, then you absolutely should be curating content.

Curating Content sounds really technical and time consuming. I think that’s a marketing trick.

Curating Content is reading things online and sharing things that you liked with the people in your network.  Why would you share it because they just might find it as funny, useful, insightful or straight up awesome as you did. 

Have you ever gone on Facebook and pressed share on the adorable animal video (we’re partial to this goat one – Capra means Goat in Italian)? That’s Content Curation, you’re already doing it.

Five tips for Content Curation for Business Owners, Team Leaders & Sales Professionals

  1. Think about your client (or team) and what they most want and need to learn about. Is your client constantly looking for ways to lose weight, get organized, look better in front of their boss, create opportunities to use their companies software?  Share things that appeal to what your client is interested in.
  2. You don’t need a blog or Tumblr – curate with your network today by just sending a simple email, LinkedIn message, or Facebook status update.  Going the email route?  Send the same email to six people (do it separately and take the time for individual notes and not BCC).  A simple: I saw this article and it seemed like something you’d really like.  It’s an EXCELLENT way to start a conversation up that’s gone cold without being pushy.
  3. Share things that you genuinely like and tell us why.  The tell us why part is important.  Provide a little lead in, a favorite line, your big take-away from the article.
  4. So you’re sold and you want to share articles to start conversations up and be seen as a resource to your clients.  Terrific.  Now what?  You find articles, blog posts, infographics, videos that you like.  I recommend subscribing to news sources that you find credible in feedly.  Block off 15 minutes to read your article stream after you finished off your most important task of the day.
  5. Think outside of blog posts and go to Pinterest or YouTube or iTunes Podcasts.

 

BONUS TIP: Keep a running list of things that you liked in a tool like Evernote or OneNote – glance over it on a weekly basis and see if it would be helpful to someone you know or to everyone you know.