What it Means to Work With Strategists

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There are a lot of choices in the marketing vendor space – what makes one vendor preferred over another is something that always intrigues me.  One of the things that I believe differentiates Capra is the emphasis on strategy – it’s not just a part of our logo, it’s the foundation for how we deliver work.

What does it mean to be strategic?  Good question.  Here’s our four cents:
When you’re talking about your marketing plan you are looking at your business objectives.

  1. More than a few times we’ve been asked to bid on a project – lets call it a new website. We ask what the business objectives are and we’re met with a very blank stare. Whatever effort you are expending should be at least in line with your business objectives. So if your objective is to grow so that you can open a physical location then your website needs to be focused and thoughtful to deliver to that objective and should not be focused on creating a rousing mail-order based business, because that’s not what you want. That leads us directly to…
  2. You know what you want OR you at least know that you SHOULD know what you want.
    A lot of time our customers don’t know what they want – they haven’t really thought about it and those are great customers because we get to be really curious about them (something Cass is particularly invested in) and help figure out what it is they want. If you don’t know what you want there’s one thing I can promise you: you’ll never know even if you get it.
  3. You want actual goals.
    People and businesses pick Capra because we give actual goals – we don’t say things like “we want this to be a big success for you” because what does that even mean? We say things like we want to get your per day impressions from 50 to 500 in the next 12 weeks. And here’s how…
  4. You’re committed to getting that desired result.
    Part of the benefit of working with a strategist is we’re thinking tactically about delivering to your goals and we’ve got a whole lot of tools in the tool box. We’re going to use what you need and when you need it. Also: We’re nimble and assessing our collective progress and if a change in tactics is needed to deliver the results that’s what we’re going to do.

 

That’s why its different to work with strategists.