- Limited Resources – no consistent stream of internal intel you can depend upon? … Take it to the streets! Conduct informal market research via your own social networks or through email. However you engage, begin with inquiry. You’ll be surprised – The answers you generate from the questions you ask will save valuable time.
- Team Work Works – perhaps you have a smaller team of colleagues and cohorts who can help create content. Perfect. Delegate tasks. If all else fails, grab a deck of cards. That’s right – take a (calculated) chance. Ascribe 1 suit to 1 topic or 1 type of statement, and use this as a creative content guide. … Does the trick and saves time.
- Facebook – On Facebook, you’re family. So talk like it. Just be sure to use the we’re-in-a-nice-family-
restaurant voice and not the one from Uncle Benny’s diner. You’ll feel real, and you’ll get much more real engagement because of it.
- LinkedIn – How frequently do you log-on to LinkedIn outside of the office? …Exactly. On LinkedIn keep it business, but conversational. Pick topics you and your colleagues can relate to: the morning commute, what’s for lunch, healthcare and wellness, vacation time, working late. Lead with tie-ins like this and link your content to it.
- Twitter – Pick a tone, any tone. On Twitter: brevity is boss.
- Identify exactly what you want audiences to gain from the content.
- Use proper grammar.
- Don’t be terse.
- Do take-up character real estate by including the following: a) #hashtag – relevant and well-researched; b) @mention – for associated parties; c) photograph. In fact, using pictures is the real way to set your tweets apart.
You might spend the most overall time crafting your tweets. But it’s worth it.
- Twitter –> check Facebook for more!
- LinkedIn –> Like us on Facebook … when you’re not at work, of course.
- Facebook –> Follow us here & visit our website, too.
- Post. Pay close attention to audiences and tone.
- Add. To all platforms (not just Twitter), add — relevant #hashtags, @mentions, and photographs.
- Interact. Make sure to follow/like/comment/share (Facebook), follow/favorite/reply/RT (Twitter), link-in/like/comment/share (LinkedIn). You might even join and interact with Facebook and LinkedIn groups.
- Organize. Create lists on Twitter to strategically target specific conversations and audiences.
- Play. Stage a contest or use social media platforms to build-off of each other. On Twitter, you might ask a question. On LinkedIn, you might answer it.