Entries by Cass McCrory

Who are you even talking to?

So you’ve convinced yourself that you need to have a presence online. Or maybe someone else has convinced you – either way, you’ve made the decision and are ready to move forward. Now your problem is that you have no idea what you should say. What aspects of your product or service should you highlight? What tone […]

It’s Content Week (your content, it’s weak)

We read. A lot. When we find something online that makes say “huh” or “YOU MUST READ THIS”  we post them here on our Tumblr page. Last week was a little rough though.  There was some great stuff but in general it highlighted something that we obviously need to talk about… Your Content. So this […]

Care Matters

This past weekend I made a trip to my favorite local old-timey cocktail bar – you know the kind of place that prides itself on making all those fancy pre-prohibition concoctions that you read about in The Great Gatsby or see in the movies. At some point during the evening, I got to wondering why […]