Entries by Cass McCrory

Phrase I am loving: Try Hard

Last week I read an article and buried deep within the text was this phrase as defined by Urban Dictionary Try Hard: A person who puts a large amount of effort into achieving a certain image, or counter-image, to the point where it is obviously contrived. Rather than achieving an image through genuine personality, the try-hard […]

Say Less – Do More

We’re launching a website for Capra Strategy – no joke – you are on it. I’ll be honest. I’ve resisted having a business website for a long time which is interesting because it’s part of what we do. I had lots of great reasons to not have a website – the primary one being: We […]