Entries by Cass McCrory

Not Your Average Mom

Why we love Not Your Average Mom, Susie? Susie keeps it real and she’s doing what we all want to be doing: pushing to do better. Better in life, better for our kids, treating our bodies better…it’s just like her tagline. Always Evolving, Never Average. Working with Susie on taking her blog to the next […]

Social Media in 5 Steps

Take 5. Five steps, over the next six weeks, to make real strides that change your next quarter. For the better. Statistics reveal that Social Media Marketing (SMM) can generate ROI. The trick? Getting to know the D-List. The D-List 1. Diversify – Are you the C-suite of your SMM? Don’t be. Go internal and enlist […]

Goats Stop Fires

It was Fire Prevention week last week at my daughters school. I was feeling the juggle today – school is out for Columbus Day and I’ve done my best to be first and foremost with my family even though Monday draws me into work like a moth to a flame. We all have the juggle. […]

Village Bakery

Why we love Village Bakery? Let’s not even factor in the french macrons or the breakfast sandwiches that make us swoon. This client makes all of our chalkboard dreams come to life. They take impeccable care of creating an implementing their brand and we love their philosophy on ingredients: It’s not just what we use, […]

Climate Change & Breakfast.

At Capra Strategy, we love ourselves some quality breakfast. That’s one reason why we’re so in love with our local bed & breakfasts. We just finished up work on the Finger Lakes Bed & Breakfast Association (FLBBA) website, and we say this because … It’s a great website, and The breakfasts are hot Actually. Every […]