Entries by Cass McCrory

Making Sense of Twitter with Topsy

Twitter is big. Millions of people, companies and other organizations share tons of information through the service every day. A few years ago, several “real-time” search engines (eg: Collecta, OneRiot, Crowdeye, etc.) appeared to help people sort through the mountains of content. Now, only one of them is left standing – Topsy – and it […]

Three signs that your plan is not really a strategy

Last week we asked a question on our Facebook page to see if anyone was curious about how we do things at Capra and now we’re going to start answering these really good questions. What’s the difference between a plan and a strategy? Here’s my two cents: All true strategies are plans.  But not all […]

What it Means to Work With Strategists

There are a lot of choices in the marketing vendor space – what makes one vendor preferred over another is something that always intrigues me.  One of the things that I believe differentiates Capra is the emphasis on strategy – it’s not just a part of our logo, it’s the foundation for how we deliver […]

A Peek into my Work Bag

I’m starting a new category on the blog talking about stuff that I want to talk about which is How We Work – I find this type of stuff really interesting and because we like to attract people, clients and work that we love I figure that if I talk about stuff that I love […]

A few gems from the internet last week

Each week on Monday’s we’re going to give you a few things that we read over the last week that we thought was solid, inspired us to do even better work or just made us appreciate the fact that this internet is so awesome.  This week kicks us off. The Perils of Being a Social […]