This author has not written his bio yet.
But we are proud to say that Cass McCrory contributed 87 entries already.
So often we do work with clients and we love the output – this is one of those times that I felt that a hundred times over. Check out Barbara Ellen Writes here. And hear is what she had to say about working with us: Cass and Capra Strategy make me competitive. I’m a small […]
When part of your business is strategizing and creating websites something happens: your site stays the same. It’s true. The thing that is happening now. Yes, RIGHT NOW. Is that this business is getting bigger. And I want it to do that. I want Capra Strategy to continue this trajectory of growth. And so we […]
Much has been made in recent months of the “death” of search engine optimization (SEO). SEO is the practice of including certain keywords on a web page, both in the content you see and read as well as in the hidden “meta-content” that only search engines like Google see. In the past, it was possible […]
There will be really hard days. You will spend a lot of time wondering “is this even worth it” and “does what I do even really matter…like really?!!?!” and at the end of each of these thoughts you’ll land on a simple answer that will allow you to exhale, pick up the work, carry it […]
Back in May I had the pleasure of doing a photoshoot with our local Lululemon store – the ambassadors and store leadership in Rochester is amazing and the shoot was fun, productive and introduced me to a number of people that frankly inspired me beyond measure. One of those people was Dr. Joanne Wu. We […]