Entries by Cass McCrory

How to write a testimonial that shines

I don’t know about your business, but I do know that for us the #1 reason we get new clients is because they heard something about us that they liked. Sometimes that’s a first person endorsement but a lot of times it’s something that they read online.  It is a challenge to get those good […]

Do Facebook Ads Really Work?

Simple answer: Yes. (Sorta). So that’s not really that simple, is it? Facebook has had a hard time convincing people that the ads you see over on the right side of your newsfeed have any effect whatsoever. Critics would point to low ROI numbers based on clicks and conversion rates – typical measurements for online […]

Power in Pause

My to do list is bulging. I failed to empty the coffee pot yesterday so there was a cup of coffee over flowing on the counter top when I woke up. My child decided that not only did she not want her hair brushed, she also didn’t want to be looked at, or taken to […]

Remember Why You Started

Hi. It’s Cass. It’s been a while since I’ve pulled myself into our own WordPress window. It’s comfy here! This morning Sarah of Silly Grrl wrote a great post – you should read it – and it was exactly what I needed to read this morning. Sometimes this business of running a business is stressful and […]

Where Businesses Go Wrong with Twitter

Social media in the business world is still hard for some people to understand. This is true for all companies, big and small. No one is immune from the potential for slip ups. This was demonstrated quite clearly yesterday, when AT&T tweeted an image of a cell phone displaying a picture of the “pillars of […]