Book Review: Renegades Write the Rules – using social media to innovate

There have been a stack of books on my counter for approximately three months. All of them have been started – none of them finished.  BUT that all changed this weekend. To motivate me to get through all these books I’m going to do brief book reviews with a handful of takeaways.  So lets kick off our first book

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

by: Amy Jo Martin

Read time: About 3.5 hours if you read at a moderate pace. Who should read this book: If you’re wondering if your personal brand should be active on Twitter and Facebook and you really want to be sold on how you can leverage it and be impressed by the wicked cool people Digital Royalty works with this is the book for you.

The best part for me: 

“I told him that social media is not a marketing tool.  You have to earn the right to sell something in the same way you earn the right to ask a friend for a favor.”  p. 38

Favorite line: “Be real and use your best judgement.”  (what else can you do – online or in life?)

Thing I want to do with a client: Find and Tweet. What a great idea and I love a good game of seeking.