We like to stay informed here in Capra-land, so we read stuff. A lot. It’s a nice thing about the internet, you know, tons of information at your beck and call. Some of it is even quite good. Here’s a selection of what we’ve been reading over the past week.
- Winners and Losers: Online Reputation Management Trends, Forbes.com: Discusses what some major corporations are doing to manage their brands online, and gives great examples of what is working and what is not.
- 2 Sentences that Engage Customers, Inc.com: Cuts to the chase in discussing the best ways to directly address your customers to tell them what you do and why you do it.
- Overcoming the Impossibility of Amazing, Seth Godin: The important thing when addressing any challenge is to start. If you set the starting bar at “amazing,” you may never get out of the starting blocks
We read this stuff all the time. If you want to follow what we’re reading, check out our reading list at caprastrategy.tumblr.com.