Entries by Cass McCrory

Client Spotlight: Sarah Wood Photography

Sarah Wood of Sarah Wood Photography came in through a referral – people ask us all the time: How do you get new clients? And the answer is just one: people refer us. Do great work – work hard – do what you say – do it when you say you’re going to do it […]

Customers, Communicating and Cats

Communication is a key aspect in any relationship, whether that relationship is personal, professional, romantic or otherwise. When it comes to communicating with your customers (or anyone else, for that matter) the importance is just as great. You’ll only get your message across if you find the right way to communicate. Three things you need […]

Subjectivity Matters

[quote style=”boxed” float=”right”]subjective [suhb-jek-tiv] def. belonging to the thinking subject rather than to the object of thought.[/quote] The thing I want you to know this week is this: Not everyone is going to love you. Not everyone is going to see your work, your contribution, your insight, or your face and declare it’s perfection. And […]