Entries by Cass McCrory

The Secret that could change EVERYTHING.

In the past week I’ve recommend Danielle Laporte’s The Desire Map to about five people – I had read it and done the work the moment I got my hands on this book many months ago but as I was recommending it to Heather & Jess and others I decided that enough has changed (read: Every […]

It’s in the details

I’m always inspired by old buildings like this one from Old Mission Santa Barbara. It’s an amazing spot for a number of reasons but one detail especially caught my eye.  There is a flower accent that appears about twenty feet off the ground, and I love it, but probably not for the reasons you’d expect. I […]

The Danger of Coming Soon!

There’s a webpage that I am forced to visit fairly regularly and when I click on the different links in their navigation to do my twice monthly state of the union I am always greeted by one page that has become the THORN IN MY SIDE.  It’s a coming soon page. Do you know how […]

I’ve never felt ready.

It’s Thursday night as I write this and I think I speak for the collective internet when I say: It has been a week.  I always find in the looking back of a week that there is a trend – a message keeps coming up – sometimes it’s a word – sometimes it’s a feeling […]

Easy vs. Ease

Yesterday in the client spotlight for Sarah Wood Photography I wrote this: It’s not easy but it can happen with great ease. We got some feedback on this because, well, technically it’s a contradiction.  The thing is, to me it’s not.  These two things are as different as night and day. When I say that something is […]