Goats Stop Fires

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IMG_8395It was Fire Prevention week last week at my daughters school. I was feeling the juggle today – school is out for Columbus Day and I’ve done my best to be first and foremost with my family even though Monday draws me into work like a moth to a flame. We all have the juggle.

I was reading through the stack of paperwork that comes home each week and had to smile at this worksheet: Goats Stop Fires.

Capra is the word goat in Italian. And while not as life saving as actual goats we help prevent fires too.

What kind of fires do we prevent?

  • We talk about what you want to do next – so we have a plan, an approach, we’re beginning with your goal in mind. This saves you from the fire of “NONE of my branding works for what I want to do moving forward.”
  • We check each of our clients sites each month to make sure it’s performing optimally, protected from issues. The fire that is declared when your site is down the day of a big media break is not welcome or necessary.
  • We solve problems promptly and the first time they come up. Things don’t sit in the email inbox for a week – they’re addressed same day. When a problem comes up we talk about the solutions and action the first time, correctly. When we stop working with someone it’s because we have the same problem over and over again. Our clients stay our clients because they have a problem once and we solve to it.  It’s not easy but it is simple.

Village Bakery

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Why we love Village Bakery?

Let’s not even factor in the french macrons or the breakfast sandwiches that make us swoon.
This client makes all of our chalkboard dreams come to life. They take impeccable care of creating an implementing their brand and we love their philosophy on ingredients: It’s not just what we use, it’s what we don’t.

Things we do for Village Bakery?
-Website
-Social Strategy
-Signage and Branding

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Climate Change & Breakfast.

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At Capra Strategy, we love ourselves some quality breakfast. That’s one reason why we’re so in love with our local bed & breakfasts. We just finished up work on the Finger Lakes Bed & Breakfast Association (FLBBA) website, and we say this because …

  1. It’s a great website, and
  2. The breakfasts are hot

Actually. Every single bed & breakfast (that’s 40+) in this association cooks a hot, gourmet breakfast to serve guests each morning. With treats like Finger Lakes coffee and other local ingredients, that means starting the day off right for you.

So what about climate change & breakfast?? This article discusses the disruptions our warming earth has on livestock, water, and crops.

It’s a serious matter, and we’re curious what you think. We also think you should … book a FInger Lakes bed & breakfast now … make sure you get a great breakfast soon.

(Search by location, amenities, and last minute availabilities!)

#FingerLakesLife

Thanks for helping to show us the way!

Your Wayfinders,

Capra Strategy

How To Customize Your WordPress User Experience

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There are a few things you can do to customize your WordPress experience, either to fit your taste or your needs. The first is to adjust the color scheme WordPress uses when you are logged in. This has no technical effect on your productivity or efficiency, but it can simply make your experience more enjoyable if you are using your WordPress dashboard often. You can find these options on your profile page.

coloring

The other main area you can adjust, depending on your user permissions, is your page/post compose screens. First, you can select what you can and can not see using the expand arrow by “Screen Options” at the top of the page. Some areas of the post window you may never use and you can choose to hide those from view. Some areas may need to stay hidden so that you don’t inadvertently change things you don’t intend to change – like template files or layouts, depending on your theme.

featuredimage

And once you’ve decided what you want to see, you can click and drag certain elements around so that they’re above the fold if you need them more than other areas. I like to keep the “Featured Image” block at the top as a reminder to set that element when I compose a post.

screenoptionspost

And finally – another element hidden by “Screen Options” relates to your navigation menus on your theme. This seems to be something sought out most by beginner WordPress users. What if you want your links on your navigation window to open in a new window? Even users who know the HTML to use can’t figure out where to put that in order to force their links to open in a new Window. Well, this is one of the things hidden by the “Screen Options” expandable menu. You simply have to click the expand arrow on your Menu page (under “Appearance” on your dashboard sidebar) and you’ll see the checkbox to display “Link Target.” If you check that box, then any link you add to your menu will display to option to open in a new window.

menu

These are just a few areas within the WordPress dashboard where you might want to make changes depending on your user permissions and your needs.

Do you have any other WordPress questions? Feel free to ask us so we can address your needs!

Fall is for … Naples Grape Fest!

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Happy Fall to All!

Fall is the perfect time for many things.

  • Pumpkin Spiced Everything
  • Picking Up Dead Leaves
  • …Jumping into Dead Leaves
  • Cozy Sweaters
  • Being Outside …

And celebrating! At Capra Strategy, we are Wayfinders. This fall, we are here to help you find your way to celebrating. After all, that’s what fall is all about. Flavors, colors, harvest, spice, & fun. This weekend, head on down to the Finger Lakes and sample some of the region’s best at:

The Naples Grape Festival

This Saturday – Sunday, September 27th & 28th, head down to Naples, NY for festivities, fun, food, art, wine, & grape pie. Our Top 5 for a jubilant harvest??

  1. Enjoy the scenery. (And bring cash.)
  2. Wear your walking shoes.
  3. Be a local-vore.
  4. Stop by the yard sales.
  5. Get in the gift frame-of-mind.

1. Naples is only a 45 minute drive, or so, from Rochester city center. But. No matter where you drive from on your way to Naples, NY for the Naples Grape Festival … you will encounter traffic. No worries! You already know. There’s no snow (… yet …), so enjoy! Pop in your favorite music, enjoy the picturesque views, and you’ll find the perfect parking before you know it. (Just bring some cash so you can pay: $5 – no more than $10 should do.) If you plan to make a weekend of it – browse & book using the Finger Lakes Bed & Breakfast Association website.

2. It’s a festival! That means exercise, in the best of ways. You are outdoors and traipsing from tent to yard sale to tent. It’s perfect for exploring and for people  watching, but neither is fun without the right shoes. Riding boots or combat boots will do. Sneakers always work wonders. Trail sandals or any sandal with support is also a go. Goats have pretty solid hooves that can scale bare-faced mountains so, take it from us: abstain from heels.

3. Welcome to the Finger Lakes! A cornucopia of locally grown and made food. Eat the apples. Try the grape pie. Grab a cup of Finger Lakes coffee. Stop inside the wineries and check-out the wine tasting tent. Go for craft brewed beers, should you see them. Sample every single local cheese you can find … or sniff-out. Pick up the last of your summer produce. Yes to anything canned! Even the goods & wares you find are treasures. When you’re at Naples Grape Festival, you’re loco-for-local.

4. They’re everywhere, and they’re not to be ignored. Some of the best vintage jewelry has been purchased here. (I know, personally.) It’s also fun to chat with the people if you–or if they–have a moment. Great opportunity to find their favorite haunts for your next trip down. And don’t just ask about wineries! Ask about the wines. Most Finger Lakes wineries now specialize in more than 1 varietal, or are beginning to experiment with more. Find the local point of view and really begin to make The Finger Lakes your own.

5. Listen. At Capra Strategy, we’re not into premature seasons. You know … Valentine’s Day cards in November. (Hopefully we didn’t just tip-off some ideas.) But, we are ones for planning ahead and being aware. The balance between staying in-the-moment and looking ahead can be attained. We promise. Here is the opportunity to practice! Think: who do you know who loves wine? Who do you know who loves regional and local goods? Keep these people in mind as you walk the streets of Naples, NY this weekend. Worse case scenario?? You buy a well-intended bottle of wine for your very dear friend and … yikes, you drink it ahead of time. Or, try this! You come across an incredible artisan, but you just aren’t sure. Grab his or her card, and keep the gift in mind! At least now that you’ve thought ahead, and you have the name close at-hand.

Most important thing to keep in  mind this fall??

Celebrate & Celebrate S’More

Harvest the fruits of your fun and … let us know what you do this weekend! Hopefully, it has to do with grapes & pie.

Thanks for helping to show us the way!

Your Wayfinders,

Capra Strategy